I'm Glen, a Boston art school guy from way back. I’m a designer by training, but a Creative Director and strategic marketer by experience. I've been an ad agency pro, a partner in a branding agency, a freelancer, an in-house Director of Marketing, and even a Chief Marketing and Creative Advisor. Things don't phase me.​

 

My Focus: Complex Industries & Measurable Growth

I specialize in serving highly regulated industries like cannabis, healthcare, and finance, where compliant, strategic execution is paramount.

• I founded Hi Identity Branding, a creative agency that defined its own identity and launched from concept to a thriving client base within two years.

• I oversaw all facets of business operations—from client acquisition to creative strategy to revenue growth.

• I developed and led brand strategies for eight cannabis brands, significantly boosting visibility, customer loyalty, and market share.

• As Director of Marketing and Creative Director for Mellow Fellows LLC, I helped drive brand expansion and revenue growth from startup to $14M in three years by integrating strategic storytelling with measurable marketing performance.

 

I’m skilled at uniting strategy with impactful storytelling and executing integrated campaigns that deliver measurable business results. I translate analytics into actionable insights, consistently optimizing cost-per-acquisition (CPA) and return on marketing investment (ROMI).

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Now, I'm Available for Work

Do you need:

• Temporary coverage for a parental leave or an urgent new business pitch?

• A seasoned pro to fill an interim Associate Creative Director or Creative Director role?

• A fresh perspective from an expert who can pick up the ball and run with minimal hand-holding?

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I’m your guy. I can create bold brand strategies and lead high-impact teams. I can also follow directions with the best of them, making sure everything is within brand guidelines and buttoned up tight.

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If you want more of the story, shoot me a note. I can share more about my experience leading multidisciplinary teams of designers, copywriters, developers, and videographers, or about my work in Experiential and Packaging Design.